Job Description

Marketing and Communication Specialist

Description

The Marketing & Communications Specialist will manage and coordinate all marketing activities independently. The role is an integral part of the development and execution of marketing plans to reach targets from brand awareness to recruiting projects. The goal of the role is to deliver effective material and programs that will help the Company’s reputation and growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Include the following. Other duties may be assigned.

General Brand Management/Marketing:

• Lead in-house marketing committee.
• Research marketing and advertising trends in the construction industry.
• Manage client’s presentation and materials at community events.
• Create internal communications consistent with brand and vision, mission, and values.
• Gather materials and content necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyze these materials to determine the most effective communications technique.
• Brainstorm and develop ideas for creative marketing and communication campaigns, which may include social and online media, print media, direct mail, and other multimedia.
• Present design ideas and recommendations to marketing committee, recruiting, or business development team.
• Manage client and affiliated company’s social media – from inception to completion (designing the graphic/image, writing the copy, posting/scheduling, and monitoring feedback).
• Analyzes data and uses it to guide marketing efforts.
• Responsible for the website to keep information current.
• Creates and manages the content strategy by scheduling and developing content to be used for all marketing material including social media, website, brochures, and other media.
• Writes, coordinates, and creates Brubacher’s quarterly newsletter, The Latest Scoop.
• Manages and coordinates recordings of the client's podcast.
• Reputation Management: Monitor company reviews and execute activities for engaging with reviewers.
• Collaborate with outside marketing consultant and other professionals to coordinate brand awareness and marketing efforts.

Recruiting:

• Plan and implement a recruiting marketing and employer branding strategy to attract high-quality applicants.
• Plan and manage recruitment media campaigns and communications with outside marketing agency.
• Create and implement strategies for building a talent network/talent community.
• Coordinate client's presence at job fairs, including booth materials, giveaways, logistics and attendees.

Business Development:

• Coordinate client's presence at tradeshows, including booth materials, giveaways, logistics and attendees.
• Plan and manage business development media campaigns and communications.

EDUCATION and/or EXPERIENCE:

• Bachelors degree in Marketing, Journalism, Advertising, Communications, or related field required.
• Minimum of three years of related experience.

ADDITIONAL QUALIFICATIONS:

• Self-starter.
• Able to work independently.
• Strong copywriting skills with attention to detail.
• Highly motivated team player with strong communication skills.
• Creative thinker.
• Organizational and time management skills.
• Ability to multitask and handle unexpected needs with urgency.
• Proactive problem solver.
• Critical thinker.
• Able to grasp industry trends and generate creative ideas and designs.
• Proven copywriting experience.
• Experience with WordPress, Meta Business Suite, Constant Contact, and Canva.

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