Product Marketing Consultant Job at The Planet Group, San Francisco, CA

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  • The Planet Group
  • San Francisco, CA

Job Description

Location: Hybrid in San Francisco (Onsite Wednesdays)

Duration: 6 months (potential to extend or convert), 40 hrs/week

Pay: $110–$126/hour (DOE)

Client: Electronic Manufacturing Company via The Planet Group

Key Responsibilities:

  • Lead go-to-market (GTM) strategy and execution across home entertainment device categories - GTM strategy is set—they need a hands-on executor to bring it to market (via PR, events, messaging, etc.)
  • Collaborate with Product, Sales, PR, Design, Brand, Content, and Regional Marketing teams
  • Influence product development via market assessments and competitive analysis
  • Create product positioning , value propositions, naming, and messaging
  • Drive global product adoption and sales enablement
  • Input on integrated campaigns (email, social, digital, PR, events)
  • Track and optimize ROI and marketing effectiveness

Ideal Candidate Profile:

  • Experience in both B2B and B2C (excluding SaaS B2B)
  • Strong background in consumer electronics (e.g., Apple, Samsung, Google, LG)
  • Product marketing/management experience with insight into CE brand strategies
  • Proven ability to sell ideas internally , collaborate with sales, and craft consumer-facing messaging , especially for video
  • Skilled at operational GTM execution —not just strategy

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