Alliant International University is a professional practice University committed to excellence in four areas: Education for Professional Practice, Scholarship, Multicultural and International Competence and Community Engagement. The University provides students with the highest quality of education through excellence and innovation in academic scholarship, applied training and research, and community service, particularly to underserved populations. Through its Mission, the University's goal is to equip students with the competencies they need to provide public benefit and make an impact in their communities by addressing major contemporary social issues. Core competencies of the University's training programs include cultural diversity, which is infused in courses and field placements and is manifest in the diversity of its students, faculty.
Our Mission:
Alliant International University prepares students for professional careers of service and leadership, and promotes the discovery and application of knowledge to improve the lives of people in diverse cultures and communities around the world.
Our Vision:
An inclusive world empowered by Alliant alumni.
Our IMPACT Values :
Position Summary:
The SEO & Web Performance Specialist will bring six to ten years of professional experience in search engine optimization, analytics, and content direction, with a strong record of improving visibility and engagement for complex websites. This role plays a key part in shaping how Alliant University's digital presence performs in search, AI-driven experiences, and user engagement.
The ideal candidate will combine technical SEO expertise, performance analytics, and content insight to ensure that new and existing content supports discoverability, conversion, and alignment with institutional goals. This individual will collaborate closely with copywriters, faculty, staff, and other marketing team members to guide keyword-informed content creation, optimize for AI Overviews and GEO (Generative Engine Optimization), and interpret performance data for actionable improvements.
They will also play a hands-on role in monitoring trends in AI search visibility, Core Web Vitals, and geographic search results, while maintaining high standards for SEO governance, analytics reporting, and web performance tracking.
Salary Range: $68,000 to $72,000 annualized, Full-Time, Exempt.
Benefits Plans Include: Medical/Prescription, Dental, Vision, Health Care & Dependent Care Flexible Spending Accounts, Voluntary Life and AD&D, Voluntary Benefit Plans: Accident, Critical Illness, or Hospital Indemnity Insurance, Legal Plan, Transportation Spending Account, Employee Tuition Waiver.
Minimum Qualifications:
Education:
* Bachelor's degree in Marketing, Communications, Data Analytics, or a related field.
* Equivalent experience in a higher-education or marketing web environment may be considered.
Experience: The SEO & Web Performance Specialist will bring at least six (6) to ten (10) years of professional experience in SEO, web analytics, or content strategy. The ideal candidate will have direct experience developing and executing search strategies for large websites, conducting content audits, and managing data-driven performance reporting. Familiarity with AI-driven visibility reporting, GEO, and Core Web Vitals monitoring is highly desirable. Experience collaborating with copywriters, faculty, staff, and cross-functional marketing teams is essential.
Certifications, Licenses, etc.: None required. Relevant certifications in Google Analytics, Search Console, or SEO strategy tools are a plus.
Skills:
* Strong understanding of on-page and technical SEO including metadata, schema, structured data, and link architecture.
* Experience with GA4, Google Search Console, Looker Studio, SEMrush, Ahrefs, and related analytics tools.
* Knowledge of content development practices and ability to guide SEO-informed content creation with copywriters and academic staff.
* Experience monitoring AI Overview and GEO search visibility and developing performance reports and recommendations.
* Strong analytical skills with the ability to translate data into actionable insights.
* Familiarity with Core Web Vitals, accessibility standards, and site speed optimization.
* Proficiency with CMS platforms (WordPress, Drupal) and basic understanding of HTML, CSS, and JavaScript for SEO implementation.
* Skilled in developing SEO dashboards, monthly reports, and ongoing tracking frameworks.
* Excellent communication and collaboration skills across marketing and academic teams.
* Experience aligning organic and paid search strategies for maximum impact.
* Awareness of evolving AI search trends and algorithm updates.
* Strong organizational and time management skills with attention to detail.
Duties & Responsibilities:
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
* Develop, execute, and maintain the university's SEO strategy aligned with institutional marketing goals.
* Partner with copywriters, faculty, and staff to guide keyword targeting, content updates, and page structure.
* Conduct SEO audits, analyze content performance, and identify opportunities for improved visibility.
* Monitor AI Overview and GEO visibility and produce recurring reports on traffic and ranking shifts.
* Collaborate with the Web Developer to address technical performance, structured data, and Core Web Vitals.
* Create and maintain performance dashboards and regular reporting for SEO, content, and AI visibility metrics.
* Work with the Paid Media team to ensure landing pages and ad destinations follow SEO and UX best practices.
* Identify and implement opportunities for improved conversion and engagement using analytics insights.
* Stay current on search algorithm updates, AI integrations, and SEO trends.
* Contribute to discussions around content planning to ensure alignment with SEO priorities.
* Support cross-team collaboration across marketing, admissions, and academic departments for search optimization.
* Perform other related duties as assigned.
Supervisory Responsibility:
This position does not initially include supervisory responsibility but may coordinate with external SEO or analytics contractors as needed.
Contact Responsibility:
Internal: Works closely with Marketing, IT, Admissions, faculty, and academic departments to ensure content and site performance meet SEO and visibility goals.
External: Collaborates with external SEO, analytics, and content partners or vendors for optimization and reporting initiatives.
Primary Work Location, Hours & Travel Requirements:
Office Location: Remote, with occasional or limited on-campus visits as needed.
Work Hours: Standard office hours.
Travel: Limited; occasional travel for training, conferences, or vendor collaboration.
Background Check Requirements:
Employment is contingent upon successful completion of a background check (including criminal, prior employment and education verification). Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current University employees who apply for the position.
Additional Information:
Anti-Discrimination Policy: Alliant International University prohibits unlawful discrimination, harassment or retaliation in its educational programs, services and activities, and in employment practices, including but not limited to internal promotions, training, opportunities for advancement, terminations, relationships with outside vendors, use of contractors and consultants, and in its admission or access thereto, on the basis of race, ethnicity, national origin or descent, color, creed, religion, sex, age, marital status, disability (including physical, disease, psychiatric or psychological disability), medical condition, pregnancy, veteran status, sexual orientation, gender identification or expression, hair style or texture associated with race, or any other characteristics protected by applicable law.
Alliant International University is an Equal Opportunity Employer, committed to ensuring a high quality of education through the diversity of the University community and the curriculum. Women, people of color, people with disabilities and people from other underrepresented groups are encouraged to apply, as we actively seek to increase diversity at all levels. The University will conduct its programs, services and activities consistent with applicable federal, state and local laws, regulations and orders.
Applicants must currently be authorized to work in the United States on a full-time basis. Offers of employment are contingent upon the presentation of documents that demonstrate a person's identity and authorization to work in the United States, which are consistent with the provisions of the Immigration Reform and Control Act.
Applicants with disabilities and applicants who require assistance completing an application may contact Human Resources at humanresources@alliant.edu or 858-635-4509.
The California Consumer Privacy Act (CCPA) requires that we provide you with this Notice at Collection for California Employees and Applicants. This notice is about the collection and use of your personal information. We encourage you to read this notice carefully.
Governing legislation: Titles VI and VII of the Civil Rights Act of 1964, the Civil Rights Act of 1991, Title IX of the Education Amendments Act of 1972, Section 504 of the Rehabilitation Act of 1973, the Americans with Disabilities Act of 1990, the Age Discrimination Act of 1975, the regulations implementing these statutes, and applicable federal and California law.
Alliant International University is a smoke and tobacco free environment.
Company: Alliant International University, Inc. | Job ID: 284548
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