Working hours: 10am to 6pm (Monday to Friday) Working location: Woods Square Key Responsibilities: Develop and execute a comprehensive social media strategy aligned with business goals to drive engagement and brand awareness Create, curate, and manage engaging content (text, images, videos) for social media channels Plan, execute, and monitor paid social media campaigns to meet targeted business outcomes such as lead generation and conversions Track key metrics using analytics tools to evaluate the success of social media campaigns and adjust strategies accordingly Actively engage with followers, respond to comments, messages, and inquiries, and foster a positive community around the brand Ensure all content and messaging are consistent with the brand’s tone, voice, and identity across all platforms Stay up to date with the latest social media trends, algorithm changes, and best practices to continuously enhance strategies Work with internal teams, such as marketing, design, and sales, to align social media activities with broader marketing efforts Identify and collaborate with influencers, bloggers, and key partners to increase brand visibility Manage social media budgets, ensuring that spending aligns with business objectives and delivers a high return on investment Requirements: Minimum Diploma and above Ability to create engaging and creative content, with strong copywriting skills and basic graphic design proficiency Experience using social media analytics tools (e.g., Google Analytics, Hootsuite, or Sprout Social) to monitor performance and make data-driven decisions Knowledge of setting up and optimizing paid social media ads and campaigns across various platforms A strong awareness of current social media trends, best practices, and emerging platforms to keep strategies updated EA License Number: 22C1278 #J-18808-Ljbffr EQUE PTE. LTD.
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