Experience:
Required
• Bachelor’s degree in Marketing, Business, or a related field.
• 7+ years in enterprise B2B marketing, ideally in lab supplies & equipment and service industry.
• Expertise in marcom, design coordination, and events.
• Familiarity with B2B marketing best practices.
• Demonstrated track record of developing and executing successful marketing campaigns that drive lead generation and revenue growth.
• Proficiency in:
o Design tools (Canva, Adobe InDesign, Figma).
o CRM (MS Dynamics, HubSpot, Salesforce, etc.), analytics (Google Analytics)
• Strong copywriting/editing skills for diverse formats (ads, scripts, press releases).
• Portfolio showcasing marketing collateral (e.g., campaigns, print/digital assets).
Preferred:
• Experience with:
o B2B Distributor business in Lab supplies & equipment industry
o Localization/translation workflows for global markets.
o Budget management ($100K+ campaigns).
• Certifications: PMP, Google Ads, CIM.
Skills:
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